Bill has held responsibilities for sales leader, sales management and client training, product specialist for sales staff, new product launches, workshop facilitation, contract trainer management and training program customisation in the areas of:

  • Sales Training, Sales Management Development and Negotiation Skills
  • Coaching, Train the Trainer and Presentation Skills
  • Customer Service Excellence, Call Centres and Service Management
  • Leadership, Organisational Culture and Values
  • Team Alignment and Interpersonal Skills

Bill is a genuine consultant. He listened to our needs and worked with us to find customised solutions. Bill brings enthusiasm, passion and expertise to his work – most importantly he is results focussed. I would have no hesitation in recommending Bill’s work to others.

John Barton - Shadforth Financial Group



Bill’s Coaching Credentials

  • Certified Coach and Master Trainer in Sales, Service and Leadership
  • Results Coaching/NeuroLeadership Group – Intensive Coach Training Program 2011
  • Institute of Coaching and Consulting Psychology – Sydney University, 2007
  • Institute of Executive Coaching – Australia, IEC 2003
  • Life Styles Inventory - LSI 1+2, Human Synergistics, 2003

The on-going sessions with our Business Development and Client Engagement Coach, Bill Carson, are important skills embedding and reinforcing sessions. Bill has a great understanding of our business and he has added significant value to us as individuals and as a group.

Brian Nicholls - AAM Pty Ltd

Bill’s Qualifications

  • B.Sc University of Melbourne (Metallurgy)
  • Diploma of Management – BSB51107
  • Adult Education and Certificate IV – Training and Assessment – TAE 40110
  • SPIN Selling Certified
  • NLP Master Practitioner
  • Accredited in the following assessment instruments - DISC, Human Synergistics and Strengths Deployment Inventory(SDI)


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Some of Bill’s coaching, training and consulting engagements have been with:


Banking & Finance – Westpac, ANZ, CBA
Insurance - Zurich, Allianz
Building and Construction – John Holland, Holcim
Machinery – Toyota, Atlas Copco, Komatsu
IT - Trend Micro, Cisco, NetApp
Manufacturing – Bradken, Webforge, Hunter Douglas, CMC Steel, Orrcon Steel, Jeld-Wen Stegbar
Professional Services - Shadforth Financial Group, Macquarie University Research, Engineering Education Australia
Telco – Telstra, Optus, AAPT
Medical Equipment – Fresenius, PRP Diagnostic, J&J Medical, Toshiba Medical
Pharmaceutical – Novartis, GSK, Eagle, Sanofi
Call Centres – Engin
Media - News Limited
Retail - Harvey Norman
Others – Brown Brothers, Complete Office Supplies, Dimmi, NEHTA

Our Clients

Bill’s coaching, training and consulting engagements have been with: